Growing up, Jill Frechtman - an admitted chocoholic - loved
white chocolate-covered pretzels so much that she started
making them at home with her mom. Experimenting with different
combinations of chocolates and toppings, they soon began
giving their creations as gifts to friends and family.
In December 2001, Jill, working as an art director at a
large advertising agency in New York, made her
chocolate-covered pretzels for an office holiday party. They
were a hit! Jill's edible art proved to be so irresistible
that everyone's raving turned into encouragement. She had to
get her pretzels out there for other people to try.
Using her creativity and background in design, Jill
perfected various pretzel creations and designed a logo and
packaging, quickly turning her passion and pastime into a
Thus, Fretzels® by Jill "Frechtman" was born.